"The ability to compete with hungry business cultures like that of China, even with other parts of Europe, depends almost critically on the ability to deliver within the week," says Sir John Harvey Jones.

Getting ahead and staying ahead are two different things. In Sir John Harvey Jones’ essay, “How to Avoid Being a Sitting Duck” he explains how “it’s better to be there early and develop on the run”, rather than wait until you’ve got it 100 percent right, but the market has moved on. Finding your unique selling point is never a one-off and business is very much like a shooting match. So, which are you; the hunter, or the unsuspecting duck? If you don’t know, the game is probably already over.