Ideas Essays

As part of the campaign a series of essays has been written by eminent and creative thinkers including Edward de Bono, Charles Handy, Robert Heller, Baroness Susan Greenfield and Professor Richard Wiseman.

The purpose of the essays is to help create a climate of stimulating discussion on the process of generating and utilising ideas for businesses in the region.

To date these essays have been downloaded over 54,000 times. All the essays can be downloaded as PDFs.