Invent a better mousetrap, and the world will beat a path to your door”
Is it true?
Its certainly true that innovation leads to competitive advantage. As Lord Sainsbury, Minister for Science and Innovation said in March 2002 “All the DTI’s information shows that innovative organisations are more profitable than non innovators, and sustain their performance for longer”.
The British are internationally recognised as being very creative. Our problem is that a) we ourselves often fail to recognise this, and b) we are far too often let down by a lack of understanding of how to convert our initial ideas into commercial successes. In other words, how to innovate...