Click here to view the full report

Robert Heller, founder of Management Today, recently returned to the East of England to conduct the third Ideas Audit - an examination into three companies' approach to New Product Development. His findings were reported at a dinner held at the Hethel Engineering Centre near Norwich, where he was joined by over fifty business leaders from around the region.

The audited companies - Voca, Cambridge Design Partnership and Lotus represent three of the region's top businesses and are an example of how thinking does not have to be sector specific.

To view the full report on his findings, click here.
To view Robert's previous Audit, click here.
To view Robert Heller's essay, click here.